New York & Company is a specialty retailer in the US of fashionable, affordably priced apparels, beauty and accessories for women. They offer their customers with must have trends for different seasons. They have a wide range of collection from casual to wear to work to proportion cut pants in Tall, Average and petite to jewelry, denim, accessories and City Beauty with their new bath and body collection. It also has a website online, nyandcomapny.com and along with New York and company stores, they always offer their customers with what is with style, something within their budget. Their brand positioning, focused merchandising strategy and unique shopping experience created brand awareness and at the same time increasing customer loyalty. This is the reason why the company is fast becoming synonymous with sexy, modern style.