Aeropostale is a mall based retailer store of accessories and casual apparel that primarily targets teenage girls and boys from 14 to 17 years old. They carry a wide selection of high quality, trendy merchandise such as denim, tees, dorm gear, bottoms and accessories at budget friendly prices. It has become one of the fastest growing and highly recognized specialty retailers for young men and women. They come up with a new store concept that was launched in 2009 and this time, they are targeting kinds, offering them with not only trendy outfits, but playful and exciting shopping experience as well. The true spirit of the retail store is displayed by the people who worked very hard in everyday allowing them to achieve success for their brand.